Just send a tweet using the #iAMtheLight, or #180SchoolDays hash tags, or upload your 26 second story using the button on this page.

You can also join the movement by changing your Facebook Cover image for us. Click here to choose the best 180 Days Facebook cover image for you!


About The Campaign

iAM Advertising is the only accredited ad agency run by students from The High School for Innovation in Advertising and Media (IAM) in Brooklyn, New York. It was hired by NBPC and tasked with developing an awareness campaign for its PBS documentary series, “180 Days: A Year Inside an American High School.”

In the months that followed, #IAMtheLight was born. This social media campaign calls attention to the drop out epidemic by amplifying the voices of students in the conversation about education reform. Through a series of personal video clips that are 26-seconds long, social media messages via Facebook and Twitter, and an online film festival, kids inspire kids by highlighting the challenges they face to stay in school and the hope that keeps them there.

Campaign Partners

American Graduate/CPB Logo
Black Public Media Logo